Topic

Sales operations for product brands

The unglamorous half of revenue: who writes the quote, what happens to the enquiry that arrived on Instagram, and why the founder is still the bottleneck.

1 Aug 2026

One customer, four records: the duplicate problem nobody budgets for

Duplicate customer records are not a tidiness issue - they distort your pipeline, embarrass your team and hide your best leads. Why they happen in home & garden sales, and how to resolve identity properly.