Topic

Speed to lead & enquiry response

Most enquiries are won or lost before anyone talks about product. This is where we write about response times, the weekend gap, and what happens to an enquiry between arriving and being answered.

1 Aug 2026

How fast should you answer a sales enquiry?

Fast enough to be first. For considered purchases like furniture, garden rooms and outdoor living, the supplier who replies first shapes the whole comparison - here is why, and what "fast" actually has to mean.